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FanDuel Casino is shaking things up with a fresh brand campaign built around one central idea—the thrill of the game itself. Instead of highlighting promos or bonuses, the campaign zooms in on the excitement and anticipation that comes with every spin, deal, or jackpot moment.
Good to know
- The campaign focuses on iGaming audiences in Michigan, Pennsylvania, and New Jersey.
- Two main ads—Mechanical Bulls and Haunted Home—anchor the creative rollout.
- FanDuel Casino is part of Flutter Entertainment, which also owns PokerStars and Betfair.
Called Calling All Thrillionaires, the campaign is FanDuel Casino’s way of celebrating players who chase excitement over incentives. It launched with Mechanical Bulls on June 23, and another spot, Haunted Home, is on the way for a September release.
The messaging will hit viewers across multiple platforms—TV, digital, social media, online video, radio, retail spaces, and even direct mail. It is squarely aimed at casino players already active in three key U.S. states: New Jersey, Pennsylvania, and Michigan.
Daniele Phillips, FanDuel Casino’s VP of Marketing, explained the direction by saying, “Our newest campaign celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience.”
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The campaign was developed with creative agency Orchard Creative, whose CEO, Barney Robinson, added, “FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that.”
FanDuel Casino is a part of Flutter Entertainment, a global company that also runs well-known gaming brands like Paddy Power, Betfair, and PokerStars. In the U.S., the FanDuel name also covers sportsbook, racing, and fantasy sports operations.
By putting the spotlight on gameplay excitement instead of just sign-up offers, FanDuel is trying to connect more directly with players who want entertainment over discounts. The jackpot features featured in the campaign are designed to keep players engaged and focused on the rush of the game.
The brand hopes its new messaging will strike a chord with regular players and those still testing the waters of online casino gaming.
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