Octoplay Enters New Jersey Through BetMGM Deal

Octoplay is officially live in the United States, launching its first games in New Jersey through a partnership with BetMGM. After proving successful in other markets, the gaming content supplier is now taking its next step into North America.

Good to know

• Octoplay’s U.S. entry begins in New Jersey via BetMGM.
• The company already holds a provisional license in Michigan.
• The two firms worked together earlier in Ontario, debuting Jackpot Blitz.

Octoplay has joined forces with BetMGM to launch its content in the U.S. for the first time. The collaboration brings Octoplay titles to players in New Jersey, the largest regulated iGaming market in the country.

The move follows a successful run in Ontario, where Octoplay introduced Jackpot Blitz, a custom jackpot system made in partnership with BetMGM. With that groundwork already in place, the two companies are now expanding their relationship to the United States.

Ralitsa Georgieva, Director of Business Development at Octoplay, called the New Jersey launch a turning point. “Our New Jersey launch with BetMGM represents a key milestone in our North American strategy,” Georgieva said. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”

Octoplay’s portfolio already spans major markets in Europe and North America. It holds licenses in the UK, Sweden, Malta, Denmark, Italy, Greece, Romania, Belgium, the Netherlands, and Slovakia. In Canada, the company is active in Ontario. Michigan is next in line, where Octoplay holds a provisional license as it gears up for entry in 2025.

Oliver Bartlett, Vice President of Gaming at BetMGM, expressed confidence in the deal. “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey,” he said.

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