DraftKings is teaming up with UFC once again, this time with a focus on promoting responsible gaming. The campaign will feature short advertisements timed with upcoming UFC events, aiming to raise awareness about safe betting practices among a wide audience of sports fans.
Good to know
- Jon Anik voices the new ads, highlighting tools like “My Stat Sheet” from DraftKings’ Responsible Gaming Center.
- DraftKings and UFC have partnered since 2021 for sports betting and DFS deals.
- The campaign ties into a larger effort supported by other leagues like the NFL and NBA.
The first wave of ads will appear during the ceremonial weigh-ins for UFC 316 on June 6. Two 30-second commercials will run during the UFC 316 pay-per-view broadcast. A shorter 15-second version will air during UFC 318’s broadcast on July 19. All ads feature veteran UFC commentator Jon Anik delivering messages about responsible gambling habits.
Spreading the Message Through Social and Broadcast
Beyond the events themselves, the campaign will extend across DraftKings and UFC social media channels. The goal is to promote safer gaming behavior among fans by directing attention to educational resources like DraftKings’ Responsible Gaming Center.
The campaign highlights features such as “My Stat Sheet,” a tool that helps users track their betting history and understand their gambling patterns better.
DraftKings Sees UFC as Ideal Platform
DraftKings Chief Responsible Gaming Officer Lori Kalani explained why the UFC partnership makes sense:
“Responsible gaming is a core part of who we are at DraftKings, and we’re always looking for impactful ways to expand awareness and education. UFC provides a tremendous platform to amplify that message to a broad and passionate audience. We’re proud to collaborate on this campaign to reinforce that responsible gaming is for everyone.”
Responsible gaming has become a central focus for DraftKings, which earlier this year expanded access to educational tools and resources across the United States. The company renewed its State Council Funding Program and launched a nationwide awareness campaign during Problem Gambling Awareness Month. Additionally, it introduced a new initiative inspired by Kenny Rogers’ song “The Gambler,” using humor and familiarity to encourage safer betting habits.
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