Aristocrat Interactive has secured a major long-term agreement with the Michigan Lottery, locking in a six-year iLottery contract set to begin in July 2026. The deal includes options for six additional one-year extensions and covers a wide range of services, from eInstant games to draw-based games and add-on offerings.
Good to know
- Aristocrat Interactive will use its NeoGames Studio to develop Michigan’s iLottery content.
- The deal includes a new website and mobile app, managed by Gambyt.
- Michigan Lottery’s iLottery program originally launched in 2014 with NeoGames.
Starting mid-2026, Aristocrat Interactive will become the primary provider of digital lottery content for Michigan. The company will deliver not only game content but also take charge of key operational areas including customer support, marketing, and responsible gaming services.
The contract builds on a relationship that began in 2014, when the Michigan Lottery first launched its digital program using NeoGames technology.
Michigan Lottery Sees Big Potential
Lottery Commissioner Suzanna Shkreli expressed confidence in the new deal, saying, “This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience and drive incremental revenue to the School Aid Fund.”
She added that Aristocrat’s technology and global experience would help Michigan remain at the forefront of digital lottery innovation.
Full-Service Package Included
As part of the deal, Aristocrat Interactive will oversee CRM marketing, including promotions and customer communications. The supplier will also handle managed services such as staffing, payments, third-party integrations, and compliance. Players will see a fresh new website and mobile app powered by Gambyt, designed to improve the user experience.
Chris Shaban, Aristocrat Interactive’s iLottery Managing Director, called the partnership a strong match: “The Michigan Lottery is a trailblazer in the US iLottery industry, and we’re proud to be a strategic partner for their business. This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation and the long-term value we provide to our customers.”
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