Playson is stepping up its expansion efforts in Latin America through a new agreement with Cactus Gaming. The move will help the online gaming supplier reach more players across Brazil and beyond, as the two companies work together to offer more titles through Cactus Gaming’s established network.
Good to know
- Brazil’s regulated iGaming market officially opened on January 1.
- Cactus Gaming has been operating in sports betting and iGaming since 2018.
- Playson continues to focus on growth in Latin America with strategic local partnerships.
Cactus Gaming has built a strong presence in the region by offering sports betting and gaming solutions tailored to operators’ needs. The company’s platform will now include games from Playson, allowing its operator partners to offer a wider variety of content. The collaboration is expected to make an immediate impact in Brazil, where regulated digital gaming is still in the early stages of development.
Cactus Gaming’s CRA, Tiago Carneiro, welcomed the partnership, pointing to the quality and appeal of Playson’s games. “Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering,” Carneiro said. “We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players.”
Playson’s games, known for their graphics and mobile-first designs, are now available to a much broader audience through the Cactus Gaming platform. The collaboration follows a wave of other iGaming deals aimed at tapping into the potential of Latin American markets, particularly Brazil.
Cristhian Zito, Head of LatAm Squad at Playson, expressed optimism about the partnership, stating, “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience.
“Our integration with Cactus Gaming’s platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”
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