FanDuel has added a new layer to its responsible gaming strategy by introducing Real-Time Check-In, a feature designed to give customers more control over their deposits and spending habits. The update was shared during the SBC Summit Americas.
Good to know
- Real-Time Check-In uses machine learning to track deposit behavior.
- Feature gives users the choice to lower, cancel, or limit deposits.
- Nearly half of FanDuel’s U.S. customers used financial review tools during the NFL season.
FanDuel’s Real-Time Check-In monitors customer deposit behavior and flags transactions that do not match usual patterns. When a deposit appears out of line, the system prompts the user to review the amount. From there, they can decide to move forward, reduce the amount, or apply a deposit limit.
The tool builds on the company’s existing My Spend feature, which provides users with a breakdown of their betting activity, including deposits and withdrawals.
Cory Fox, FanDuel’s senior vice president of public policy and sustainability, explained the thinking behind the upgrade:
“Last year, we saw how providing personalized insights into a customer’s activity through My Spend can help them to better manage their play. We also know deposit is a key moment in the customer journey. Now, we’re able to use machine learning to provide a new level of support through Real-Time Check-In encouraging customers to reflect on how much money they’re depositing and if it’s within their budget.”
Real-Time Feedback Encourages Healthier Decisions
The new feature does not block users from depositing but offers a pause for reflection. It gives users a moment to consider whether they are staying within their limits. Alongside this, FanDuel continues to offer other responsible gaming tools such as self-imposed limits, timeouts, self-exclusion options, and reality checks for extended play sessions.
FanDuel has already seen its users engage with financial insights. Earlier this year, the company reported that nearly half of its 7 million U.S. sports bettors used My Spend during the NFL season to review their financial activity. This tool helped users track where and how much they were depositing and withdrawing throughout the season.
FanDuel Also Focuses on Education
Beyond in-app tools, FanDuel has taken a broader approach to responsible gambling. In September last year, it introduced Trusted Voices: Conversations About Betting. This program aims to equip trusted adults with resources to discuss safe gambling practices and warn against illegal betting with those around them.
The post FanDuel Adds Real Time Deposit Alerts to Support Safer Betting appeared first on iGaming.org.