In a fast-moving and highly competitive industry like online gambling, having a solid product is not enough. You need a brand that players trust, remember, and connect with. That is the message behind Slotegrator’s latest guide, which focuses on how iGaming companies can build brands that last.
Good to know
- Slotegrator has released a full guide focused on branding strategies for iGaming companies.
- The guide breaks branding into five key areas, including loyalty and reputation management.
- Experts from Revpanda and CasinoRIX contribute real-world insights on how player expectations have changed.
As the global gambling market is expected to generate nearly $450 billion in revenue in 2025, competition is steep. And while many companies will succeed, others risk being left behind. According to Slotegrator, one of the key differences comes down to brand identity.
The guide outlines five main pillars of branding: positioning, identity, experience, awareness, and loyalty. Each area plays a role in helping an iGaming company stand out and gain traction—not just with players, but also with partners, investors, and potential employees.
More Than Bonuses: Building Real Loyalty in Online Gambling
Slotegrator’s guide does more than define terms—it reflects how today’s players think. Barb Tasci, co-founder and business director at Revpanda, believes brands must go beyond short-term perks. “Today, loyalty goes far beyond the typical bonus program designed to reward players based on how much they deposit,” she said. “Players have evolved. They’re not just chasing short-term incentives; they’re looking for brands that offer something more meaningful — a sense of connection, consistency, and value.”
That shift in thinking means operators need to look at branding as a long-term strategy. Jessica Millis, CEO of CasinoRIX, explained how they approach branding from three directions: B2C for players, B2B for partners, and internal efforts that shape the culture and voice of the company.
“A brand starts with people and ends with people — at different stages, with different tasks,” Millis said. She stressed the importance of internal teams representing the brand’s values and bringing emotional weight to the business.
The guide also warns of common branding risks—especially around regulations and social responsibility. A strong brand needs to manage its image carefully while staying aligned with industry standards.
Slotegrator’s new resource provides practical strategies for every stage of branding. With insights from industry experts and a focus on what players want now, it helps iGaming businesses develop a presence that goes beyond logos and slogans.
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