Hard Rock Hotel and Casino Sacramento at Fire Mountain is preparing to grow far beyond its current footprint. Backed by a plan that could cost up to $4 billion, the casino has its sights set on transforming 350 acres of newly acquired land into a major entertainment destination in Northern California.
Good to know
- Hard Rock Hotel and Casino Sacramento plans to expand across 350 newly acquired acres.
- The project could create thousands of new jobs and increase local tax revenue.
- Construction may start in 2026 and could take up to ten years to complete.
The current property covers 40 acres. The recently acquired land sits between the casino and the Toyota Amphitheatre and has remained mostly untouched for decades. Developers now want to turn the area into what they call a high-end visitor experience anchored by entertainment, sports, and hospitality.
Plans include a festival zone, resort-style amenities, rodeo space, pedestrian walkways, and areas for retail and dining. A stadium and fairground are also under consideration as part of the broader site development.
District 4 Yuba County Supervisor Gary Bradford highlighted the potential local benefits. “It will bring thousands of jobs and enhance the quality of life for existing residents by increasing local dining, entertainment, and retail options,” he told Fox40. “In addition, it will increase tax revenue and could attract millions of people to Yuba County to visit the destination.”
Since opening in 2019, Hard Rock Sacramento has already contributed an estimated $2.5 billion to the local economy. The new project differs from previous expansions because the land is non-tribal, meaning Yuba County stands to gain directly from property and sales taxes collected on the site.
If everything moves ahead as planned, construction could begin in 2026. Officials expect the development to roll out over five to ten years, depending on project phases and demand.
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