Hard Rock Bet Casino has introduced its first “crash” style game, called Take-Off, to online players in New Jersey. Developed with IGT PlayDigital, the game launched on April 9 and features a fast-paced format where players decide when to cash out before a digital plane flies away and the wager disappears.
As the plane climbs, the potential payout increases. However, if players wait too long and the plane takes off without them cashing out, the bet is lost. The game mixes quick decision-making with rising risk, which is the core appeal of crash-style games.
Take-Off joins Hard Rock Bet Casino’s library of nearly 2,800 games currently available to users in New Jersey. It also marks the company’s entry into the crash-game format, which has become popular in online gaming for its high-speed, interactive experience.
Hard Rock Bet continues to expand its digital offerings in the U.S. market. On April 1, it became the first U.S. operator to offer the Free Spins tool from online gaming supplier Games Global. The tool rolled out through Hard Rock Digital and is designed to boost player engagement by offering promotional spins on select titles.
Grant Williams, SVP of Casino at Hard Rock Digital, shared his thoughts on the expansion:
“We’re thrilled to continue to expand on our partnership with Games Global and be the first to offer Free Spins for their immersive games on Hard Rock Bet,” he said.
“With over 2,700 games, a loyalty program integrated into Unity by Hard Rock and exclusive online gaming experiences, we’re excited for this additional opportunity for engagement and differentiation on our top-rated app.”
Just days earlier, on March 26, Hard Rock Bet also introduced Hard Rock Highway Megaways, a custom jackpot game developed with Evolution and Red Tiger.
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