Pragmatic Play has expanded its partnership with Tomorrowland, stepping up to become a global sponsor of the popular electronic dance music festival. The iGaming content provider plans to appear at several upcoming Tomorrowland events around the world, continuing its efforts to connect entertainment and digital gaming.
After first teaming up with Tomorrowland Brazil in 2024, Pragmatic Play saw positive results. The sponsorship allowed the brand to engage new audiences through immersive experiences that blended music and digital entertainment. The company followed that up with a strong presence at CORE Medellín in Colombia earlier this year, where its audiovisual installation supported performances by leading house and techno artists.
Now, the latest agreement between the two brands takes the partnership further. Pragmatic Play will appear at various Tomorrowland festivals, including the flagship event in Belgium. Each edition features its own theme. Tomorrowland Belgium, for instance, will explore the world of Orbyz, an icy setting with a storyline centered around a long-lost community.
Pragmatic Play’s Chief Operating Officer, Irina Cornides, highlighted the alignment between the two brands: “Tomorrowland has been setting new standards in festival entertainment and creative expression for the past 20 years. Sharing its commitment to delivering unforgettable experiences for audiences worldwide, Pragmatic Play is thrilled to continue its journey with Tomorrowland as an active global partner.”
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