Abby Merk, a budding poker sensation, has joined BetMGM Poker as a Brand Ambassador and Content Partner. The 24-year-old professional athlete will interact with fans through unique content while representing the brand.
Merk’s enthusiasm and presence were commended by BetMGM’s Chief Marketing Officer, Casey Hurbis. “Abby Merk’s winning personality and love of poker reflect the type of excitement we are building in the poker community,” Hurbis said. “She is a fantastic addition to our stable of ambassadors and we look for her to build on her strong connection with her audience with her authentic style of storytelling.”
Merk, who left a profession in banking to play poker, has amassed a sizable following on LinkedIn and YouTube thanks to her work. Her new position will entail participating in a few poker tournaments at MGM Resorts locations and producing social media content for BetMGM-owned channels.
Aligning with BetMGM’s Values
For Merk, the partnership is more than a career milestone. She emphasized how BetMGM shares her principles. “Throughout my time in the poker industry, it has always been my dream to partner with a brand that aligns with my values of honor, integrity and respect while demonstrating a true love of the game,” Merk said. “I am so proud to announce that I have partnered with BetMGM as a poker ambassador for 2025! I look forward to growing the game and building an amazing future with them.”
This collaboration follows BetMGM Poker’s recent move to merge its New Jersey and Michigan player pools. The update, which took place in November 2024, provided players with a more extensive gaming platform. It introduced larger promotions, improved functionality, and a wider variety of poker events.
With Merk’s involvement, BetMGM Poker continues to strengthen its community presence. Her authentic storytelling and competitive spirit are set to further enhance the brand’s visibility and connection with poker enthusiasts.
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