In the summer of 2025, Soft2Bet, a top supplier of turnkey online gaming solutions, wants to introduce its Motivational Engineering Gaming Application (MEGA) in the US. Following an agreement with Caesars Entertainment, this expansion will begin in New Jersey, subject to regulatory permission.
Soft2Bet’s Founder and CEO, Uri Poliavich, emphasized the company’s enthusiasm about entering the US market. “As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth.”
He added that Soft2Bet aims to redefine gamification in the US market, stating, “We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer.”
Proven Impact of MEGA Technology
In a number of markets, the MEGA platform has already shown promising results. Operators that use this technology have reported a 400% increase in screen time and a 65% increase in net gaming income, according to Soft2Bet.
Since its founding in 2016 by Uri Poliavich, Soft2Bet has grown quickly. With operations in Denmark, Sweden, Mexico, and Romania over the years, it has made a name for itself in the international iGaming market.
Soft2Bet is currently licensed in Greece, Canada, Ireland, Italy, Denmark, Sweden, Mexico, Romania, Malta, and Spain, further solidifying its standing as a well-known supplier throughout the world.
With its US debut approaching, Soft2Bet aims to bring its engagement-driven gaming experience to a new audience, leveraging its partnership with Caesars Entertainment to ensure a successful entry into the competitive American market.
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