Leading iGaming content supplier BGaming has partnered with Brazil’s A7MA Art Institute to introduce an innovative project that combines gaming and art. Supporting regional artists, fostering closer community links, and showcasing the cultural relevance of modern street art are the goals of this partnership.
The São Paulo-based A7MA Art Institute is renowned for developing artistic potential and presenting street culture through original canvases and imaginative projects. Last year, BGaming and A7MA collaborated on a charitable effort; now, they are part of a bigger, CSR-focused enterprise. This endeavor is in line with BGaming’s “When Art Meets Gaming” initiative, which honors creative talent at significant industry gatherings.
Exclusive Artwork at BiS SiGMA Americas
As part of this collaboration, two A7MA artists will create exclusive artwork for BGaming’s presence at BiS SiGMA Americas. One artist will reimagine BGaming’s well-known “Elvis Frog in Vegas” character, while another will enhance it with distinct artistic elements. Additionally, a custom graffiti pattern inspired by Brazil’s rich culture will serve as the key visual for BGaming’s stand at the event.
Visitors to BiS SiGMA Americas can experience this fusion of gaming and art firsthand. Four A7MA artists have also designed exclusive artworks, which will be featured on posters and postcards given to BGaming’s clients and attendees. This initiative not only promotes local artists but also provides financial support, helping them gain wider recognition.
BGaming is extending its commitment to the arts by sponsoring an exhibition at A7MA Gallery, running from March 22 to April 17. This event will give local artists valuable exposure and highlight their influence in shaping São Paulo’s artistic landscape. Many of these artists also mentor younger creatives, further enriching the community.
Kate Puteiko, CMO at BGaming, emphasized the project’s significance: “At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our ‘Art Meets Gaming’ project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures. A7MA has been an absolute inspiration to work with, and we can’t wait for everyone at BiS SiGMA Americas to see the result.”
Marcos Ramos Enivo, Co-Founder of A7MA, echoed this sentiment: “We are immensely grateful for BGaming’s continuous support of the A7MA Art Institute. This partnership has allowed us to keep bringing color and life to the city in a creative way, positively impacting the daily lives of countless people.”
With this initiative, BGaming demonstrates how the iGaming industry can drive meaningful cultural contributions, proving that gaming and art can create lasting social impact.
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