With the commencement of operations in a few European and Asian nations in March 2025, Lottery.com is making tremendous progress in its global growth. Since its formal rebirth, this is the company’s first significant worldwide effort.
With yearly sales of almost $300 billion, the lottery industry is still expanding globally. Lottery.com anticipates that entering these new markets will bring in money right now and lay a solid basis for further global growth.
Lottery.com Chairman and CEO Matthew McGahan expressed enthusiasm about the company’s next chapter. “We are thrilled to relaunch Lottery.com’s brand and platform to new consumers and markets, starting with our initial expansion into multiple countries in Europe and Asia. This marks a strategic step outside of the United States, paving the way for our global ambition, to offer communities worldwide a unified lottery solution.”
Growth Potential in Europe and Asia
According to Lottery.com, Europe’s lottery market reached $118.75 billion in 2024 and is projected to grow at 6.5% annually through 2030. Meanwhile, Asia’s lottery market is expected to reach $5.10 billion in 2025, with a projected annual growth rate of 2.92% through 2029.
Lottery.com COO Gregory Potts emphasized the importance of this expansion. “Our expansion into international markets is a major milestone for Lottery.com and represents the next phase of the Company’s growth strategy. By leveraging our investments in lottery technology and deep industry expertise, we are well-positioned to meet the demands of new players and partners worldwide. We are excited about the opportunities ahead and look forward to delivering innovative lottery experiences to global audiences.”
The company’s strategy focuses on capturing market share, increasing user engagement, and driving revenue growth in high-potential regions. Lottery.com will carefully time its platform deployment based on gaming regulations, brand performance, market competition, and consumer demand in each jurisdiction.
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