Caesars Entertainment is taking a risk by investing over $1 billion in casino improvements, new food options, and property modifications in an attempt to increase its visibility on the Las Vegas Strip. This investment, which covers eight sites, demonstrates the company’s dedication to changing with the city’s ever-changing tourism scene.
Caesars Entertainment’s Las Vegas Regional President Sean McBurney stated, “We’ve learned over (the course of) six decades at Caesars Palace that properties have to continue to reinvent themselves.” Citing consistent demand and the expanding impact of sports tourism, he underlined the company’s optimism for the city’s future.
Flagship Property and Dining Innovations
Caesars Palace has been at the center of these upgrades. Recent enhancements include a revamped main entrance, redesigned hotel lobby, and a refreshed casino dome. In 2023, the Colosseum Tower (formerly Forum Tower) debuted with 440 newly updated rooms, while high-limit gaming areas and the Flavian Sky Suites were introduced in the past six months.
Beyond accommodations, Caesars is elevating its dining portfolio. Notable additions feature restaurants from renowned chefs Bobby Flay and Dominique Ansel, alongside the esteemed Peter Luger Steak House and Stanton Social Prime.
“This is the flagship property in Las Vegas. It’s critical to keep this as competitive as possible and continue to provide new reasons for people to come,” McBurney stated.
Caesars’ investment extends beyond Caesars Palace. Flamingo Las Vegas is undergoing significant upgrades in 2025, adding Havana 1957, Gordon Ramsay Burger, and Pinky’s by Vanderpump. A $20 million renovation of the GO Pool area will introduce a swim-up bar and temperature-controlled water.
Dan Walsh, Senior Vice President and General Manager of Flamingo Las Vegas, emphasized the property’s legacy. “The word ‘iconic’ gets thrown around a lot, but this place truly is.”
Paris Las Vegas has also undergone a $100 million transformation, converting Bally’s Jubilee Tower into the Versailles Tower. The Linq and Planet Hollywood have similarly introduced new attractions, including Spiegelworld’s DiscoShow and Diner Ross.
McBurney praised these changes, saying, “Repurposing the Bally’s tower to Versailles Tower has just been an absolute home run.”
Despite economic uncertainties, Caesars sees sports tourism as a crucial growth factor for Las Vegas. McBurney highlighted its impact, stating, “It’s incredible what sports has done for the city.”
The company’s investment strategy shows no signs of slowing down. “We’re not done. And, frankly, we’re never done here,” McBurney added.
The post Caesars Entertainment Invests Nearly $1 Billion in Las Vegas Revamp appeared first on iGaming.org.