Online casino in the Netherlands Cherry Play has partnered with JACKS.NL to expand its selection of games. Players may now enjoy Cherry Play’s captivating slot games, such as Golden Cherry Jackpot system, Super Coin, and Multi Banks, thanks to this cooperation. These games blend contemporary, exciting gameplay with the nostalgia of vintage slot machines.
Cherry Play uses Bragg Gaming’s cutting-edge technology stack to create its games, guaranteeing seamless integration and excellent quality. Since its December debut, the studio has accelerated, forming alliances with prominent Dutch operators, such as JACKS.NL.
A Subscription-Based Business Model
Unlike traditional revenue-sharing agreements, Cherry Play offers a unique subscription-based commercial model. Instead of a percentage-based revenue split, JACKS.NL pays a fixed license fee for access to the studio’s growing portfolio. This model turns game content into a fixed cost, allowing operators to maximize potential earnings.
Cherry Play CEO Olga Bajela expressed excitement about the partnership: “It’s great to see Jacks adding our first slots to its game lobby and to take advantage of our pioneering subscription model which really allows operators to maximise the potential success of our games.
“Because operators access our games for a fixed fee, they are more incentivised to give them solid lobby positioning and to put additional promotional spend behind titles knowing they get to keep the revenue each title generates.
“This is revolutionary, and we couldn’t be happier for Jacks to be among the first operators in the Netherlands to join forces with Cherry Play.”
Ayla Haverkamp, Casino Operational Manager at JACKS.NL, highlighted the studio’s appeal: “Content is king for our site and that’s why we are always looking to partner with exciting content providers doing things a bit differently.
“Cherry Play hits the mark in terms of the quality of its games and the thrills they deliver to players, but we were just as excited by its unique subscription model – another compelling reason for partnering and adding its games to our casino lobby.”
With this collaboration, JACKS.NL strengthens its game offerings while embracing a fresh approach to content acquisition.
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