A pioneer in the iGaming sector since 1994, Microgaming has formally changed its name to Apricot Investments. Beginning in 2018, this rebranding signifies a move toward software solutions, AI-powered games, and deeper industry partnerships. Despite the name change, the business is still dedicated to industry innovation.
The role of Apricot Investments in the iGaming industry has been reinterpreted. The business currently places more emphasis on platform technology and customized services for a limited number of partners than it did on making casino games alone. Despite the change, Microgaming’s popular games and progressive jackpots are still accessible; they are currently run by Games Global.
CEO Stephen Fisk emphasized that Apricot will still provide turnkey software solutions but with a refined focus. The company aims to offer specialized products and services to a smaller group of partners while maintaining a strong presence in casino gaming. This evolution allows Apricot to return to its core identity as a technology provider.
Supporting Operators with Advanced Solutions
Apricot Investments remains dedicated to its industry partners, as demonstrated by its ongoing collaboration with Betway. The company supplies Betway’s sportsbook platform, which handles an estimated 210 million bets daily. The sportsbook also attracts a global audience, supporting over 70 currencies and hosting 86 million players.
The platform’s features include in-region hosting, real-time betting services, and infrastructure designed for seamless distribution. Players can access betting markets for various sports, including football, cricket, golf, horse racing, MMA, and snooker.
To keep ahead of market trends, Apricot is also making investments in blockchain, AI, and mobile-first gaming. AI will improve fraud detection, evaluate gaming activity, and customize user experiences. It is anticipated that AI-powered tools would revolutionize iGaming by 2025.
Instant payments, safe player verification, and regulatory compliance are all guaranteed by blockchain integration. In light of regulators’ growing emphasis on transparency, blockchain will be essential to the future of iGaming.
Another area of concentration is mobile gaming, which is expected to grow to a value of $102.97 billion by 2025. The fact that mobile-first platforms will account for more than half of this revenue shows how popular on-the-go gaming experiences are becoming.
Apricot Investments is establishing itself as a pioneer in the upcoming era of iGaming technology with these developments.
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