With the help of YouTube phenomenon MrBeast, Resorts World Las Vegas will provide a distinctive hotel experience. During April 13–15, customers can take advantage of an exclusive three-night stay at the Resorts World hotel by purchasing the MrBeast Experience package. The experience will be made more exciting by the fact that, in addition to the stay, participants will receive a mystery bag filled with branded products with a Mr. Beast theme and a chance to win a $10,000 gift ticket.
“We’re thrilled to partner with MrBeast to bring a new immersive experience to the property. It’s special and unexpected and delivers on our commitment to create unforgettable experiences,” said Ronn Nicolli, Chief Marketing Officer of Resorts World Las Vegas. “We look forward to welcoming his fans to create lasting memories at our property.”
MrBeast’s Rising Influence
Jimmy Donaldson, known as MrBeast, is currently the most subscribed YouTube channel, with over 352 million followers. Famous for his extravagant prize giveaways and large-scale challenge videos, MrBeast’s latest project, Beast Games, set new records for Amazon Prime Video, becoming the most-watched unscripted series on the platform.
“We’re always looking for ways to give back to our fans and create unforgettable moments. Partnering with Resorts World Las Vegas is the perfect way to kick off 2025 in true MrBeast style—combining fun, surprises, and generosity,” commented Jeffrey Housenbold, President and CEO of the MrBeast company. The partnership promises to be an exciting venture that blends MrBeast’s signature creativity with Resorts World’s luxury offerings.
While the partnership with MrBeast is sure to boost Resorts World’s appeal, the company recently faced financial setbacks. In Q3 2024, Resorts World reported a significant decline in revenue, losing over $41 million. The group’s quarterly earnings dropped from $218 million in Q2 to $177 million in Q3, marking the company’s worst third quarter in two years. However, Resorts World remains optimistic about the future.
“Future projects such as additional dining, entertainment, retail offerings, and new performances at the Resorts World Theatre are expected to drive significant foot traffic in the remainder of 2024 and beyond,” stated a report from Genting Group, the parent company of Resorts World.
Despite the setbacks, Resorts World is eyeing more significant opportunities, particularly in New York. The company is vying for one of three New York casino licenses by December 2025. Resorts World New York recently unveiled its $5 billion redevelopment plans, which include adding 1,600 hotel rooms and a 7,000-seat entertainment venue at Aqueduct Race Track in South Ozone Park. This move could significantly expand its presence in the area and drive long-term growth.
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