After a $25 million facelift, Mesquite Gaming has formally changed its name to Mesquite Entertainment, ushering in a new era for the business. Improved sports watching rooms, more gaming options, and improved loyalty benefits are all part of the revamp.
CEO Justin Moore highlighted the significance of the transformation, stating, “The transformation of Mesquite Gaming into Mesquite Entertainment marks a pivotal moment in our company’s history, reflecting our vision for strategic growth and innovation. This rebrand is more than a name change, it’s a pledge to our guests that we are committed to raising the bar across every aspect of their overall experience.”
He added that the company plans to introduce further improvements, reinforcing its status as a premier gaming, hospitality, and entertainment destination in the Southwest.
Expansions and New Features
Mesquite Entertainment revamped the logo for all of its facilities, including Palms Golf Club, CasaBlanca Golf Club, Virgin River Casino & Lodge, and CasaBlanca Resort, as part of the rebranding. In addition to 22 non-smoking video poker machines, CasaBlanca Resort’s gaming floor now has 200 more gaming machines.
In order to provide visitors with a better experience, Virgin River Casino & Lodge and CasaBlanca Resort have renovated their sports viewing spaces.
Additionally, the business introduced enhancements to its Mesquite Journey Rewards program, including new loyalty tiers, greater savings on a range of amenities, and VIP access to exclusive events.
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