Cherry Play, a cutting-edge game developer, has partnered strategically with Hard Rock Casino NL to join the Dutch online casino sector. Through this partnership, Cherry Play uses a novel subscription-based business model to provide its first wave of classic slot games to the Netherlands.
Revolutionizing the Industry with a Subscription Model
Cherry Play, which debuted in December 2024, caused a stir when it revealed its subscription-based business model, which was unprecedented in the sector. Operators like as Hard Rock Casino NL will pay a set license price to access Cherry Play’s slots, in contrast to the conventional revenue-sharing arrangement.
The initial edition contains Multi Banks, Super Coin, and Golden Cherry Jackpot system, providing to the Netherlands’ high desire for classic slots. Bragg Gaming’s cutting-edge technology powers these games, guaranteeing a flawless integration and an exceptional user experience.
The collaboration between Cherry Play and Hard Rock Casino NL is a significant turning point. By giving operators more control over revenues and cost certainty, the studio hopes to upend the market in the Netherlands and elsewhere.
Olga Bajela, CEO of Cherry Play, emphasized the importance of innovation: “While great games are important for any studio, especially a new one, we believe the commercial agreements through which games are offered was in need of a shake-up and that’s why we launched with our subscription offering.”
She added that this model motivates operators to feature Cherry Play’s games prominently, as they retain all revenue generated.
Cristiano Blanco, CEO of Hard Rock Casino NL, welcomed the partnership: “We have become a leading online casino destination for players in the Netherlands because of our extensive game offering and this deal with Cherry Play strengthens that with hugely entertaining classic slot titles.”
With Cherry Play’s unique commercial model and high-quality content, the studio is set to transform the regulated gaming landscape in the Netherlands and beyond.
The post Cherry Play Partners with Hard Rock Casino NL for Dutch Market Debut appeared first on iGaming.org.