At the European iGaming Honors 2025, SOFTSWISS, a well-known iGaming software vendor with more than 15 years of experience, won two important honors. By winning awards for “Best Advertising and Marketing Campaign” and “Best Customer Service,” the business demonstrated its commitment to both innovation and client happiness.
Leaders in the online gaming sector were honored at the ceremony, which was held in Barcelona. SOFTSWISS was notable for its creative approaches, especially the way it combined creativity in product offers, customer service, and marketing.
‘Grab Success’ Campaign Continues to Impress
The award-winning “Grab Success” campaign, first launched in October 2023 in Malta, played a key role in SOFTSWISS’s recognition. This campaign previously earned acclaim at the EGR Marketing & Innovation Awards 2024. Featuring the Maltese crab as a symbol of resilience, the campaign emphasized determination and trust through striking visuals and augmented reality (AR) integration.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, expressed pride in the campaign’s success: “We are proud to see our marketing efforts honored by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”
SOFTSWISS also took home the “Best Customer Service” award, acknowledging the excellence of its Managed Services. These solutions include First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management. The services ensure operators deliver a safe, engaging, and seamless experience for players.
Artyom Rudakov, Head of SOFTSWISS Managed Services, highlighted the team’s dedication: “This recognition is incredibly meaningful for our team. It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”
These achievements reinforce SOFTSWISS’s reputation as a trailblazer in the European iGaming industry.
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