The acquisition of the French casino network Vikings Casinos SAS has been announced by Novomatic, a leader in gaming technology. Pending regulatory clearances, this calculated step solidifies Novomatic’s position in one of the biggest gaming marketplaces in Europe.
An established brand in France, Vikings Casinos runs more than ten casinos, including well-known establishments on the Côte d’Azur. Novomatic expands its footprint in the French gaming market and greatly strengthens its offering with this acquisition. The agreement fits well with Novomatic’s continuous plan for global expansion.
Stefan Krenn, Executive Board Member of Novomatic, expressed the company’s excitement: “With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France.”
Strengthening Viking Casinos’ Position
Luc Le Borgne, CEO of Vikings Casinos SAS, welcomed the acquisition, noting the growth opportunities it brings. “The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position in the French market,” said Le Borgne. He highlighted that the change would enhance operational efficiency and offer access to Novomatic’s extensive resources and expertise.
As part of its ambitious plans, Novomatic continues to focus on innovation and customer satisfaction. At the ongoing ICE Barcelona trade show, the company is showcasing a dynamic range of gaming products, promising attendees an exciting preview of new technologies. Novomatic has described this year’s showcase as “an extraordinary product portfolio and a wealth of exciting gaming highlights,” emphasizing “exclusive elegance and galactic innovation.”
With its acquisition of Vikings Casinos, Novomatic is set to make significant strides in the French market while solidifying its position as a key player in the European gaming sector.
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