BetMGM has secured exclusive online casino rights through a groundbreaking partnership with Fremantle. This multi-year agreement grants BetMGM the intellectual property to create casino games based on the iconic TV shows Family Feud and The Price Is Right.
The collaboration allows BetMGM to design slots, table games, and innovative casino games inspired by these beloved TV programs. BetMGM CEO Adam Greenblatt expressed enthusiasm for the partnership, stating, “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand.”
“Family Feud and The Price Is Right are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
As part of the deal, BetMGM will also act as a sponsor, gaining access to “exclusive, never-before-seen partnership integrations” for these two shows. Additional details about the partnership’s activations will be announced throughout the year.
Expanding Fan Engagement Through Innovation
Suzanne Lopez, COO of Fremantle North America, emphasized the collaboration’s impact on fan interaction. “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships,” she said.
The partnership aims to connect fans of The Price Is Right and Family Feud with the shows in new, engaging ways. This includes immersive gaming experiences that bridge television and online casino entertainment.
BetMGM, jointly owned by MGM Resorts International and Entain, continues to prioritize responsible gaming education as it expands its sports betting and online casino platforms to additional jurisdictions.
This agreement marks a significant step for both companies, blending entertainment with cutting-edge online gaming opportunities.
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