As the new year unfolds, operators eyeing new opportunities are setting their sights on promising regions. Slotegrator has spotlighted five markets that present considerable potential in 2025: Brazil, Canada, Turkey, Kazakhstan, and Morocco. These regions offer a mix of growing demand, regulatory changes, and untapped opportunities, making them prime candidates for expansion. Let’s delve into why these markets deserve attention.
1. Brazil
Brazil’s newly regulated market officially launched on January 1, 2025, positioning the country as a major player in the iGaming sector. Currently, 14 companies hold licenses for online betting, while an additional 52 provisional license holders are expected to join once compliance requirements are met.
Since sports betting legalization in 2018, Brazil has steadily moved towards full regulation. The country’s robust digital connectivity—with over 84% of the population having internet access and nearly 100 mobile subscriptions per 100 people—provides a strong foundation for online gambling. With over 200 million residents and a fervent passion for football, Brazil’s regulated market is set to generate substantial revenues. Despite the official market’s growth, the black market may continue to thrive.
“There’s no ignoring the fact that Brazil is a massive opportunity,” says Slotegrator’s Head of Marketing Svetlana Kirichenko. “A huge population with a love of betting, especially sports betting, and a recently regulated market — it’s the perfect recipe for iGaming success.”
2. Canada
Canada is making strides in expanding its iGaming sector. After Ontario opened its private online gambling market in 2022, the region experienced steady growth, with players wagering over CA $18.7 billion in Q2 2024. Inspired by Ontario’s success, Alberta plans to launch its own free and open market based on a similar model.
Alberta’s upcoming market has already garnered significant interest from operators. “The year 2024 was very dynamic, and the iGaming industry demonstrated steady growth,” notes William Sarto, PR & Marketing Specialist at CasinoRIX. “Everyone is eagerly anticipating the Alberta market, which is expected to open in the first quarter of 2025.” Many operators in Ontario are likely to expand into Alberta, given the shared regulatory framework and established demand.
3. Kazakhstan
Kazakhstan offers untapped potential for operators seeking less saturated markets. The country’s gambling industry was valued at $2.85 billion in 2023, yet foreign operators often overlook it. Despite advertising restrictions, affordable traffic costs and local collaborations provide viable marketing avenues. Prioritizing local payment methods and Kazakh-language content could give operators a competitive edge.
“Kazakhstan and other Central Asian countries are starting to gain recognition,” says Slotegrator Sales Manager Andrii Lypovyi. “They’re well worth the effort.”
4. Turkey
Turkey’s stabilized lira has improved revenue prospects, with its online gambling market expected to surpass $1.5 billion within five years. Approximately 8 million Turks between 18 and 50 actively participate in betting, representing a substantial audience for operators.
Industry experts highlight the market’s strong traffic and revenue potential. While challenges persist, early entry could yield long-term benefits.
5. Morocco
Although Morocco’s online casino gaming remains unregulated, its appetite for gambling is evident. Statista estimates the country’s online gambling revenue will reach $48 million in 2025, with user penetration at just 11.9%. This leaves room for growth as more players enter the market.
The regulated sports betting market is equally promising, expected to achieve $47.98 million in revenue this year. Slotegrator Sales Manager Ataur Abeer emphasizes the potential: “It’s always surprised me how many businesses skip over countries like Morocco and Tunisia. There’s real demand from players there.”
Conclusion
Operators looking to expand in 2025 should closely consider these markets. Brazil’s massive scale, Canada’s progressive regulations, Kazakhstan’s untapped potential, Turkey’s high traffic, and Morocco’s growing demand each offer unique opportunities. With strategic planning and localization, these regions could drive substantial growth for iGaming businesses.
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