Playson Expands UK Presence with Paddy Power and Betfair Partnership

By partnering with Flutter Entertainment’s well-known brands, Paddy Power and Betfair, Playson, a well-known digital entertainment company, has increased its market share in the UK. An important milestone in Playon’s continuous worldwide expansion plan is marked by this partnership.

Top-performing Playson games like Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win are now available to UK gamers on both operators’ platforms thanks to this agreement. Relax Gaming’s aggregation technology made the integration possible, guaranteeing a smooth deployment for gamers.

Additional games from Playson’s extensive library are expected to launch soon, with plans to extend the partnership into regulated markets, including Spain, Italy, and Brazil. This move highlights Playson’s commitment to reaching broader audiences while delivering high-quality gaming experiences.

A Shared Vision for Growth

Blanka Homor, Sales Director at Playson, shared her enthusiasm about the collaboration. “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.”

“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson to continue its global marketing expansion.”

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This partnership reinforces Playson’s reputation for developing feature-rich games with innovative mechanics that appeal to major operators and players worldwide.

Playson’s latest collaboration underscores its focus on expanding its reach in regulated markets. By delivering engaging games that resonate with diverse audiences, the company continues to solidify its position as a leading supplier in the digital entertainment sector.

With plans to bring its popular titles to additional markets, this partnership marks another milestone in Playson’s pursuit of global growth and excellence in iGaming.

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