Phil Hellmuth, a legendary poker player, has been named the newest brand ambassador for Rush Street Interactive (RSI). Hellmuth, who has won 17 World Series of Poker (WSOP) bracelets and earned a place in the Poker Hall of Fame, is well-known for his unmatched success in professional poker.
A variety of initiatives from Hellmuth’s BetRivers portfolio will be part of its collaboration with RSI. He will take part in land-based competitions, VIP events, live dealer events, poker tournaments, and the well-liked Poker Night in America series. Hellmuth’s involvement will go beyond poker to encompass unique experiences for casino and sportsbook audiences, according to RSI.
Richard Schwartz, CEO of RSI, expressed enthusiasm for the collaboration: “Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family. Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms.”
Schwartz added that Hellmuth’s increased presence in the BetRivers Network, particularly on Poker Night in America and its new online poker platform, promises to deliver unparalleled excitement for players.
Hellmuth’s Vision for the Partnership
Phil Hellmuth expressed his excitement about joining RSI and BetRivers, calling it a “new chapter” in his illustrious career. Reflecting on his long-standing admiration for RSI, he shared: “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on.”
Hellmuth disclosed plans to attend the Super Bowl in New Orleans with BetRivers VIP players, which would be his first significant engagement. He underlined how excited he is to use this partnership to share his passion for poker, gambling, and entertainment with BetRivers members.
This collaboration demonstrates RSI’s continued dedication to improving user experiences and using Hellmuth’s celebrity to draw in and interact with gamers.
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