Penn Entertainment Partners with MSE to Launch ESPN Bet in D.C.

In order to secure online market access for its ESPN Bet sportsbook in the Washington, D.C., area, Penn Entertainment has partnered strategically with Monumental Sports and Entertainment (MSE). In addition to designating ESPN Bet as a sports betting partner for MSE’s teams, including the Washington Capitals, Washington Wizards, and Washington Mystics, this multi-channel arrangement is subject to regulatory approvals.

Collaboration to Enhance Fan Engagement

The partnership aims to elevate the fan experience through a comprehensive marketing strategy. ESPN Bet will collaborate with MSE to integrate in-arena and media features, including broadcast enhancements for Capitals and Wizards games on Monumental Sports Network (MNMT). Additionally, the agreement grants IP rights, in-arena and TV-visible signage, and out-of-home advertising opportunities for ESPN Bet and Hollywood Casino at Charles Town Races.

Jim Van Stone, MSE’s President of Business Operations and CCO, expressed enthusiasm for the partnership: “We are thrilled to join forces with Penn Entertainment and align with ESPN Bet, a leading brand across the sports and entertainment landscape. This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN Bet’s innovative platform adding a new layer of engagement for our fans, both inside and outside the arena.”

Penn Entertainment views this partnership as a key step in expanding its reach within one of the nation’s most dynamic sports markets. Aaron LaBerge, Penn Entertainment’s CTO, highlighted the alignment between the companies: “We are proud to partner with Monumental Sports and its teams to unite the energy of D.C. sports with our world-class platform. This deal expands our footprint in the region, further connecting ESPN Bet with one of America’s most passionate sports communities. Our presence alongside the Capitals, Wizards, and Mystics positions ESPN Bet at the center of the action where sports, technology, and fan experience converge.”

Both organizations reaffirmed their commitment to responsible gaming by supporting the American Gaming Association’s “Have A Game Plan, Bet Responsibly” initiative, ensuring fans can enjoy gaming safely and responsibly.

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