Award-winning BETER, a leader in analytics, live streaming, and quick betting material, is preparing for a significant appearance at ICE Barcelona, where it will showcase a broader range of sports and esports goods. BETER will launch a new era at the event, which will take place at the Fira Barcelona Gran Via from January 20 to 22. The company will display its next-generation betting solutions at stand 4B18.
Expanding the Esports and Sports Portfolio
BETER’s esports offerings continue to grow with exciting new additions. The company will introduce eCricket and Virtual Cricket, enhancing its already diverse esports content, which includes popular games like eFootball, eBasketball, and eHockey. These additions will further solidify BETER’s position in the esports market, as it plans to host over 20,000 events each month through its proprietary ESportsBattle tournaments.
In the sports sector, BETER is making significant strides with the inclusion of tennis and cricket. Tennis will now feature over 400 matches monthly, while cricket will cover more than 2,400 matches each month, spanning over 150 leagues and tournaments globally. These events will provide fresh opportunities for bettors looking for exciting, fast-paced action.
With a focus on delivering a comprehensive betting experience, BETER provides live streaming and real-time data for all its events. Bettors can access over 46,000 esports and sports events each month, with up to 50 markets per event. BETER’s Esports Odds Feed offers some of the best odds in the industry, covering over 450 tournaments worldwide and 40,000 events annually. These odds are compiled by expert traders using official data, ensuring the highest level of accuracy for popular games like CS2, Dota 2, and Valorant.
Additionally, BETER will present its upgraded iFrame and Managed Trading Services, as well as advanced Esports Widgets, developed in partnership with GRID. These tools are designed to offer operators a seamless experience while enhancing player engagement.
BETER’s innovations and contributions to the industry have not gone unnoticed. The company is shortlisted for three awards at the International Gaming Awards and has four nominations at The European iGaming Awards, which will be held in Barcelona alongside ICE.
Gal Ehrlich, CEO of BETER, expressed his excitement for the event: “ICE remains one of the most important shows on the calendar, and we are excited to be showcasing our growing suite of engaging betting products and advanced solutions to delegates from our stand from the show’s new location in Barcelona.”
Chuck Robinson, CRO at BETER, echoed this sentiment: “The demand for fast betting content and reliable data is at an all-time high… Operators are aware of the need to add this type of experience to their sportsbooks.”
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