Golden Matrix Group’s subsidiary, Meridianbet, has successfully entered Brazil’s regulated betting market. The company has secured an official online betting license, giving it the green light to operate across Brazil. This step makes Meridianbet an authorized player in the country’s rapidly evolving betting industry.
With the license in hand, Meridianbet can provide both online and in-person betting services. This move reflects Golden Matrix’s strategy to focus on markets with high potential for growth. The company aims to capitalize on Brazil’s increasing interest in sports betting and iGaming.
Golden Matrix Group CEO Brian Goodman expressed optimism about this development. “Our entry into the Brazilian market is a defining moment for Golden Matrix and our stakeholders. Brazil represents an extraordinary market opportunity, and securing this license positions us to deliver substantial and lasting value to those in the region,” he said. Goodman added that the company’s expertise and technology would play a key role in shaping Brazil’s regulated gaming sector in the years ahead.
Brazil’s betting market has been expanding quickly. During 2024, sports betting and iGaming experienced significant growth and are expected to generate $5.6 billion in gross gaming revenue (GGR) by 2025, as highlighted in the announcement.
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