Inspired Entertainment is teaming up with Aristocrat Interactive and NeoPollard Interactive to introduce virtual sports games to the Virginia Lottery. This collaboration marks a significant step in evolving the U.S. iLottery market, as Virginia becomes the first lottery in the country to offer online virtual sports.
Brooks Pierce, President and CEO of Inspired Entertainment, expressed excitement about the partnership, stating, “We are honored to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery. This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes.”
The initial lineup of games will include virtual football, basketball, and horse racing. Inspired plans to expand its offerings in the future, catering to the growing demand for innovative online lottery experiences.
Scheduled Launch in 2025
The virtual sports games are slated to launch by mid-2025 and will be accessible through the Virginia Lottery’s website and mobile app. This effort aligns with the lottery’s strategy to attract new players and provide exciting gameplay options.
Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery, emphasized the significance of this initiative, saying, “The Virginia Lottery will become the first lottery in the United States to offer online Virtual Sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences.”
NeoPollard Interactive, jointly owned by Pollard Banknote and Aristocrat Interactive, will facilitate the delivery of these virtual sports games.
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