The National Basketball Association (NBA) and Scientific Games have announced a ground-breaking partnership to provide NBA-themed scratch games in US lotteries. This creative collaboration will offer fans exclusive promotions and rewards associated with their preferred teams, fusing the thrill of the NBA with lottery games.
The Massachusetts Lottery launches the collaboration with a scratch game featuring a Boston Celtics theme. Massachusetts, which is well-known for its prowess in scratch games, hopes to enthrall Celtics supporters with this unique product.
Mark William Bracken, Executive Director of the Massachusetts State Lottery, expressed enthusiasm about the collaboration. “The Celtics are one of the most iconic franchises in all of sports, and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” Bracken stated.
The game’s appeal lies in its local customization, tailoring experiences and prizes to resonate with fans in specific regions.
Expanding Opportunities for Lotteries Nationwide
Scientific Games plans to roll out similar NBA-branded scratch games in other states, working closely with lotteries to design state-specific promotions. Tina Hoover, VP of Licensing for Scientific Games, emphasized the value of this partnership, stating, “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
This partnership comes after a number of noteworthy advancements for Scientific Games. Recent collaborations include a system vendor agreement with the North Dakota Lottery and a new contract with the Ohio State Lottery.
Scientific Games keeps improving the lottery experience by fusing gaming and sports, giving fans interesting chances and assisting with neighborhood projects.
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