As it moves its customer-facing brands under the new Immense Group, award-winning online casino operator Videoslots has announced a significant reorganization. Since its founding in 2011, Videoslots has expanded to become a multi-branded operator that oversees five different gambling platforms. The company’s goals for long-term growth and improved brand management are reflected in this calculated action.
The choice to unite under the name Immense Group highlights Videoslots’ development into a dominant player in the online gaming market. The operator has established a solid reputation for success in regulated markets with a portfolio that includes Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET.
CEO and co-founder Alexander Stevendahl emphasized the importance of this rebranding. “Videoslots Group has an impressive track record in a fast-growing, rapidly changing industry. Adopting the Immense Group name reflects our ambition to continue driving progress and fostering growth for each individual brand.”
The company’s multi-brand approach will remain unchanged. Each brand will continue delivering top-tier gaming experiences while benefiting from streamlined operations under the Immense Group umbrella.
Leadership and Vision
To lead Immense Group, the company has appointed industry veteran Jesper Kärrbrink as CEO. Kärrbrink brings over two decades of experience in iGaming, having previously held key leadership roles at Mr. Green Ltd. and Svenska Spel. His track record includes navigating regulatory landscapes and scaling operations for global success.
Kärrbrink expressed enthusiasm about this new chapter: “The Videoslots journey is a true success story. With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter.”
Subject to regulatory clearance, the new holding company, Immense Group AB, will have its headquarters in Stockholm, Sweden. The company’s pride in its strong culture, brilliant staff, and long history of success in online gaming led to the choice of the name “Immense.”
For Videoslots and its connected companies, this rebranding represents a turning point. Immense Group hopes to improve its standing in the cutthroat online gaming industry and open up new growth prospects by forging a unique group brand.
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