Since its premiere on November 14, Virginia’s recently opened Hard Rock Hotel & Casino Bristol has left a lasting impression. The state-of-the-art facility has welcomed over 110,000 people, including 58,000 on the weekend of its grand opening. A remarkable 99% of the hotel was occupied from Thursday through Saturday of the opening.
Over $12 million in jackpots were given out by the casino in just 12 days, including an incredible $7.3 million on the first weekend alone. The temporary Bristol Casino, which had been open since 2022, has been replaced by the new permanent location.
Hard Rock Bristol President Allie Evangelista described the opening as exceeding expectations. “It was much better than expectations in both visitation and revenues,” she stated. “Our jackpot payouts obviously correlate to the number of people in the building and how well everybody is perceiving the property. So much play generates more payouts.”
Enhanced Regional Appeal and Guest Experiences
The facility’s appeal has extended to visitors from metro areas such as Knoxville, Chattanooga, Asheville, Charlotte, Roanoke, and even Atlanta. According to Evangelista, the feedback has been overwhelmingly positive. “Everybody is extremely impressed with the property, and it was exactly what we wanted to hear,” she shared.
Guests praised the property’s Las Vegas-style offerings brought to their community. From meticulous attention to detail to live entertainment and memorabilia, visitors have lauded the facility as more than just a casino. “People feel like they have everything they would get somewhere else but now here in their community,” Evangelista added.
The on-site Hard Rock Café also set a new record as the most successful opening in the brand’s history. Guests have commended the quality of food, restaurants, and bars within the venue.
Hard Rock Live, the facility’s performance venue, has also received acclaim. Opening night featured country star Blake Shelton, while future performances include George Thorogood & The Destroyers on February 28.
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