By introducing a specially designed studio and two new live presenters, Betfred has improved the experience for lovers of the well-liked lottery-style game by elevating its own “Nifty 50” numbers game. The state-of-the-art studio, which is housed at Betfred’s recently renovated headquarters in Birchwood, Warrington, is a component of a bigger investment in Betfred’s facilities meant to increase engagement.
Five live draws are held daily by “Nifty 50,” which offers fixed-odds betting with a £5 million jackpot up for grabs. With this relaunch, Betfred hopes to use live hosting and cutting-edge production to give the game an immersive experience.
Betfred has brought on Joshua Littlehales and Grace Constantinou as the new faces of the game. Littlehales, known for his work with Tameside Radio and LADbible, shared his excitement: “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.” Constantinou, a Media and Performance graduate from Salford University, added, “I saw the studio when it was dust and walls and now to see it completed, it’s very impressive.”
Behind the Scenes of Betfred’s State-of-the-Art Studio
Betfred’s founder, Fred Done, shared his enthusiasm for the game’s growth: “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters, I am delighted.”
The studio was created by Paul Sudlow, a production designer who most recently worked on the Rugby Union World Cup in 2023 and ITV’s coverage of Euro 2024 in Berlin. Wimbledon-based Whitelight supplied the technical components, such as sophisticated lighting and screens, and Monkey Scene oversaw the set’s construction.
Five times a day, viewers may watch the Nifty 50 draw live in Betfred stores, online, and on the BetfredLotto YouTube channel. Betfred’s objective of giving its players a chance to win big is in line with the new, exciting atmosphere and entertaining hosts, which will turn every draw into an event.
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