Playtech and bet365 Expand Partnership to Pennsylvania

Playtech has increased its cooperation with bet365, delivering unique games and solutions to Pennsylvania. After their previous success in New Jersey, this is the second state in which the two companies have partnered. With the help of bet365’s significant U.S. market share and Playtech’s cutting edge technology, the most recent expansion is expected to provide gamers in Pennsylvania with fresh, cutting-edge gaming experiences.

Building on Success in New Jersey

A bet365 spokesperson expressed enthusiasm for the expansion, saying, “We are thrilled to expand our partnership with Playtech into Pennsylvania. Our collaboration has consistently delivered innovative and exciting gaming experiences for our players.” The spokesperson emphasized that the companies are eager to further strengthen their relationship, aiming for continued growth and new milestones in the U.S. market.

This Pennsylvania venture follows their recent successful rollout of a customized game, Super Spin Roulette, in Spain, demonstrating the companies’ ability to innovate across various markets.

Playtech’s involvement in Pennsylvania isn’t new. In November 2023, Playtech soft-launched its third live dealer studio in the state, offering round-the-clock access to popular games like VIP blackjack and roulette. The company’s CPIO, Kevin Kilminster, highlighted the importance of this partnership, stating, “We are excited to extend this partnership into another U.S. state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers.”

Playtech’s U.S. operations began in 2021 with the opening of live casino studios in Michigan, through a partnership with Parx Interactive, and in New Jersey, through their initial deal with bet365. These launches marked significant steps in Playtech’s journey toward becoming a major player in the American gaming market.

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