With the launch of Horseshoe Online Casino, Caesars is solidifying its position in the iGaming sector. The company is now able to run two distinct online casinos with an emphasis on games of chance in the Great Lakes region thanks to this new platform.
WynnBET granted Caesars the Michigan iGaming skin earlier this year; the deal was finalized in June. Caesars had been getting ready to introduce the new Horseshoe Online Casino after the acquisition, and this week was the official opening date. Collaboration with the Sault Ste. Marie Tribe of Chippewa Indians allowed for this launch.
WynnBET’s exit from Michigan marks the end of its operations in the state as the company shifts away from several markets. Meanwhile, Caesars has reached its maximum allowable online casino skins in Michigan, as regulated by state law. This move solidifies Caesars’ position as a dominant player in the local iGaming market, with online casinos becoming a key revenue stream for the company.
High Hopes for Horseshoe’s Success
Although the launch of Horseshoe Online Casino was relatively understated, Caesars anticipates that it will make a significant impact on the Michigan iGaming market. Eric Heisson, President of Caesars Sports Online Gaming, is optimistic about the brand’s rapid growth and its potential to rival the well-established Caesars Casino.
Based on August data, Caesars Palace MI Online Casino’s monthly revenue is currently $11.4 million. Without impairing the success of its sibling brand, Caesars thinks Horseshoe Online Casino could take home at least half of that sum. It will take time to see if these hopes are realized.
Caesars is enhancing its iGaming portfolio with the opening of Horseshoe Online Casino, solidifying its position as a prominent participant in the industry and providing gamers in Michigan with additional entertainment choices.
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