The American Gaming Association (AGA) recently shared new research highlighting a large rise in responsible gaming investments across the industry. Gaming companies have collectively invested almost $472 million, marking a 72% increase compared to 2017. This spending is growing faster than the industry’s revenue, according to a study done by an international accounting firm.
The research breaks down where the money is going. Customer service efforts saw the largest share of funds, with $135.4 million dedicated to enhancing interactions. Next, $122.4 million went toward programs aimed at developing and maintaining responsible gaming initiatives. The final major category, consumer education on responsible gaming, received $107.7 million.
Other areas received smaller, but still substantial, investments. Research and non-profit organizations focused on responsible gaming received $31.8 million. Support services for problem gambling saw $26.1 million in funding.
Joe Maloney, the AGA’s Senior Vice President of Strategic Communications, stated, “This impactful rise in RG spending demonstrates the legal industry’s dedication to fostering a safe and informed gaming environment.” He added that beyond taxes allocated for responsible gaming, the industry is proactively investing hundreds of millions more to ensure players have the necessary tools and protections.
In addition to the research findings, the AGA introduced a new tool earlier this month: the Responsible Gaming Intervention Effectiveness Scale. This tool is designed to help academics, industry professionals, and others evaluate responsible gaming messages based on research.
These updates come as the industry observes Responsible Gaming Education Month (RGEM) 2024, a time when companies and stakeholders are showcasing their commitment to safer gaming through various initiatives and announcements.
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