Scientific Games has partnered with two gaming developers, Allodium Games from Prague and Jelly Entertainment from the UK, to expand its SG Content Hub Partner Program and introduce new iLottery content. By bringing cutting-edge and captivating gaming experiences to iLottery audiences worldwide, these new partnerships hope to solidify Scientific Games’ standing as a pioneer in the digital lottery industry.
Diverse Offerings from Allodium and Jelly
Allodium Games, known for its expertise in creating online scratchcards, will contribute over 100 unique games to the SG Content Hub. Their portfolio includes digital versions of land-based scratchcards, which have been tailored to meet the needs of different lottery markets. Martin Boháč, CEO of Allodium Games, shared his enthusiasm, stating, “We strongly focus on one thing only – to deliver the best possible online scratchcard games.” The company is eager to bring their well-established games to new markets through this strategic partnership.
Jelly Entertainment, a rising star in the iGaming world, first launched its products in 2021. With a reputation for creating fun and accessible games, Jelly aims to expand its footprint through its collaboration with Scientific Games. Salva Lima, Chief Commercial Officer of Jelly, highlighted the benefits of the agreement, saying, “This partnership allows us to expand our reach to more players across various markets.”
Scientific Games is on track to partner with up to 25 studios by the end of 2024. As part of this growth strategy, the SG Content Hub will continue curating diverse game portfolios for its global audience. Steve Hickson, VP of Digital Games at Scientific Games, commented on the addition of Allodium and Jelly, stating, “Each of these new partners offer unique, exciting game experiences further increasing the variety of content available to our customers and their players.”
Scientific Games continues to provide cutting-edge digital lottery services, working with 150 lotteries across 50 countries worldwide.
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