A pioneer in the iGaming industry, Pragmatic Play has announced a ground-breaking collaboration with Tomorrowland Brasil. This partnership represents a significant turning point since Pragmatic Play is the first company in the sector to support the well-known electronic music festival. The corporation, which is well-known for its deliberate presence throughout Latin America, hopes that this special partnership would help it strengthen its position there and draw in a younger audience.
Expanding Influence in Latin America
Pragmatic Play is steadily enhancing its standing in the burgeoning Latin American market. The company’s choice to collaborate with Tomorrowland Brasil is consistent with its overarching plan to increase its footprint throughout the continent. It is anticipated that Tomorrowland Brasil, which takes place from October 11–13 in Itu, São Paulo’s Parque Maeda, will attract a global audience. This well-known festival attracts music enthusiasts from all over the world in addition to Brazilians with its world-class DJs, breathtaking shows, and immersive experiences.
Pragmatic Play aims to reach a younger, more active audience by partnering with such a prominent event, demonstrating its dedication to expanding the frontiers of online entertainment.
After three successful editions in Brazil in 2015, 2016, and 2023, Tomorrowland Brasil will, for the first time, have the backing of an online entertainment giant like Pragmatic Play. The partnership promises to elevate the festival experience for attendees.
Commenting on the partnership, Víctor Arias, vice president of operations for Latin America at ARRISE powering Pragmatic Play, stated, “Sponsoring an event like Tomorrowland Brasil is a unique opportunity for Pragmatic Play.” He added, “The brand’s objective is to always go beyond limits, and this partnership proves that. I’m eager to see the results of our efforts once the event takes place.”
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