Betsson Extends Compliance Partnership with Gentoo Media for Fifth Year

Gentoo Media and Betsson Group Affiliates (BGA) have extended their cooperation, guaranteeing the usage of the GiG Comply solution for a further year. With this extension, BGA will be using Gentoo Media‘s automated compliance solution for the fifth year in a row to safeguard its brand and comply with legal obligations. The GiG Comply solution, which reflects Betsson’s dedication to regulatory compliance, helps BGA to protect its marketing initiatives and uphold compliance in important markets.

Commitment to Compliance and Brand Protection

Rasmus Bank Nielsen, Head of GiG Comply, expressed excitement about the extended collaboration. He stated, “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators.” He further emphasized the importance of regulatory compliance and the effectiveness of GiG Comply in achieving these goals. By continuing this partnership, BGA aims to uphold its regulatory standards across its brand portfolio, ensuring compliance through GiG Comply’s automated processes.

Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, also praised the renewal, highlighting its importance. “We are pleased to extend our partnership with GiG Comply for a fifth consecutive year,” she said. Jonsson reiterated Betsson’s focus on maintaining high regulatory standards across various markets and affirmed the company’s dedication to staying compliant in a rapidly changing industry landscape.

This renewal follows other significant partnerships for Gentoo Media, including its six-year collaboration with bet365. As the industry continues to evolve, maintaining strong compliance tools like GiG Comply remains crucial for companies like Betsson. The partnership demonstrates how both organizations are positioning themselves to navigate complex regulatory environments while safeguarding their brands.

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