LeoVegas Group has unveiled LeoVegas Studios, its new in-house gaming studio dedicated to creating unique slot games. This initiative aims to produce innovative titles that cater to current player trends and preferences. The studio will utilize player data to craft exclusive games, providing medium-volatility experiences that encourage long-term engagement.
Enhancing Control Over the iGaming Ecosystem
This launch empowers LeoVegas Group with full creative and technological control, improving their position within the iGaming industry. The studio’s first title, Where Pigeons Dare, is set to debut on LeoVegas on 25 September 2024. The studio is led by Mats Andersson, who brings valuable experience as a former Creative Director at Light & Wonder.
James Ford, Director of Gaming at LeoVegas Group, stated, “LeoVegas Studios is a fantastic addition to the Group! With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players’ evolving needs. Where Pigeons Dare is just the beginning — our future lineup will continue to captivate and push the boundaries of entertainment.”
This strategic move not only solidifies LeoVegas’s influence in the market but also enhances its extensive collection of intellectual property. With four games planned for release in 2024 and an additional six slated for 2025, LeoVegas Studios is set to redefine the gaming experience for players across various markets.
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