A definitive agreement to buy SuperPlay, a well-known mobile game developer, has been announced by Playtika Holding Corp., a leader in interactive entertainment and mobile gaming. The transaction, which could be worth over $1 billion, intends to add SuperPlay’s well-known games to Playtika’s portfolio and broaden its international appeal.
The acquisition, which had an initial $700 million valuation, is scheduled to close in 2024’s fourth quarter, subject to customary closing conditions and regulatory approvals. A potential further payment of up to $1.25 billion is based upon SuperPlay fulfilling certain financial targets in the years 2025 and 2027. The transaction has been approved by the boards of directors of both companies. Playtika is continuing its capital return program and maintaining its quarterly dividend, which makes it a strategic decision.
Strategic Acquisition Boosts Playtika’s Portfolio
SuperPlay, co-founded by former Playtika employees Gilad Almog and Eyal Netzer, is known for blockbuster hits like Domino Dreams and Dice Dreams. The company’s games have seen a surge in popularity, attracting 1.7 million average daily active users in 2024. Two additional games are also in development, promising to further enhance Playtika’s offerings.
Robert Antokol, CEO of Playtika, highlighted the significance of the acquisition, stating that it presents unique growth opportunities. “With Playtika’s backing and support, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights,” said Almog and Netzer, expressing their enthusiasm for the partnership.
Playtika secured the expertise of Morgan Stanley & Co. LLC as financial advisor, with legal counsel from Furth, Wilensky, Mizrachi, Knaani – Law Offices. SuperPlay received advisory support from The Raine Group, Aream & Co, and legal counsel from Raz, Dlugin & Co.
The additional payment of up to $1.25 billion depends on SuperPlay’s “revenue and Adjusted EBITDA performance” over three years, further motivating SuperPlay to meet ambitious growth targets.
By integrating SuperPlay’s creative talent and popular titles, Playtika expects to expand its user base and enhance its market position. Antokol emphasized, “We look forward to engaging with new players across the globe together with SuperPlay.”
With this acquisition, Playtika solidifies its strategy to innovate and grow in the dynamic mobile gaming landscape, positioning itself for continued success.
The post Playtika to Acquire SuperPlay in Major Billion-Dollar Deal appeared first on iGaming.org.