According to British investment bank Barclays, Flutter Entertainment is the “undisputed leader” in digital sports betting in the United States because of its extensive global presence, innovative product offerings, and clever M&A. Barclays recently recognized the company’s winning approach in a study, positioning FanDuel Sportsbook’s parent company Flutter to sustain its market leadership.
Methodical Growth and Best-in-Class Product
Barclays attributes Flutter’s success to a combination of methodical M&A and top-tier products. The bank stated, “Through this formidable combination of advantages, we believe Flutter is positioned to systematically continue winning in gaming markets around the world.” FanDuel, one of Flutter’s key assets, has played a pivotal role in achieving this dominance, especially through its leading parlay products, which have allowed the operator to aggressively reinvest in players.
Data demonstrates that FanDuel has had remarkable growth, outpacing rivals like DraftKings in the online sports betting market share and paying out larger payouts on same-game parlays (SGPs). Barclays highlighted FanDuel’s “dominance” in the US market and predicted the operator would continue to have success.
Despite joining the iGaming market later than some of its rivals, FanDuel has risen quickly to the top of the online gambling providers’ rankings. A noteworthy 438% growth in Flutter’s game offerings over the previous five quarters was discovered by Barclays’ in-house iGaming content tracker, which was consistent with the company’s growing market share. Additionally, FanDuel now has more chances for cross-selling and cleverer marketing thanks to the completion of its transition to its own iGaming software stack.
While Flutter and FanDuel continue to thrive, they face potential challenges from rising tax rates in certain U.S. states. Barclays noted that despite this, Flutter’s size and market dominance will likely outweigh any long-term impact from tax hikes. The bank stated, “We fundamentally believe the large potential size of the market and the way the competitive landscape has evolved far outweighs the long-term risk of taxes migrating higher.”
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