Australia’s federal government is preparing to introduce new regulations that will significantly restrict online gambling advertisements. According to Sky News, these changes aim to reduce the high levels of gambling marketing on popular social media platforms like Instagram, Facebook, and X (formerly Twitter).
Immediate Action on Online Ads
The impending ban on online gambling ads is expected to be implemented almost immediately. The government hopes to address the widespread marketing tactics employed by gambling operators on digital platforms. These ads often target a broad audience, raising concerns about their influence, particularly on younger viewers.
The move comes amid growing public and political pressure to regulate the gambling industry more strictly. However, the government has been careful to balance this action with the need to respect existing agreements. As a result, a complete ban on TV advertising is not on the cards just yet.
Television advertising, a contentious issue in the gambling debate, will face partial restrictions starting in 2026. This phased approach allows broadcasters and gambling companies to fulfill their current contractual obligations. While there will be no outright ban, the government is expected to introduce caps on gambling ads during sports events. These measures aim to reduce the saturation of gambling advertisements, particularly during times when children are likely to be watching.
Despite reports from Sky News Australia suggesting a decision has been finalized, Prime Minister Anthony Albanese clarified that discussions are ongoing. During a press conference on September 3, Albanese emphasized that the government has not yet made a definitive decision on the new gambling advertising rules.
Albanese defended his administration’s proactive stance on addressing problem gambling. He highlighted the government’s previous efforts, such as establishing a register to help problem gamblers, restricting the use of credit cards for gambling, and revising advertising rules. “We know that problem gambling is an issue, and we want to deal with those issues in a constructive way,” the Prime Minister stated.
He also underscored the importance of ongoing consultations with media and sports organizations, as well as anti-gambling advocates, to ensure that the reforms are effective and balanced.
The post Australia to Implement Partial Ban on Online Gambling Ads, TV Restrictions to Follow appeared first on iGaming.org.