Global Poker, a brand under VGW, has deepened its partnership with legendary swimmer Michael Phelps, following the success of the 2023 Global Poker Celebrity Challenge. This extended collaboration will introduce a variety of new marketing campaigns, further integrating Phelps into the brand’s promotional efforts.
Under this expanded agreement, Michael Phelps will take a central role in Global Poker’s upcoming challenges, tournaments, and promotions. His presence will be highlighted across various marketing platforms, aiming to draw in both poker enthusiasts and fans of the iconic athlete.
Expressing his excitement about the partnership, Phelps stated, “I’m thrilled to expand my partnership with Global Poker. As someone who loves competition and strategy, I have always really enjoyed the game of poker. Partnering with a leader in the online social poker space is really exciting, and I look forward to working together to bring new experiences to the Global Poker community.”
VGW’s Winning Streak in Celebrity Partnerships
This announcement comes on the heels of VGW’s successful collaboration with Ryan Seacrest for its Chumba Casino brand. VGW has also partnered with an impressive roster of stars for the Global Poker 2023 Celebrity Challenge, including basketball stars Paul George and Karl-Anthony Towns, and music producer DJ Khaled, alongside Phelps.
Mats Johnson, Chief Marketing Officer at VGW, shared his enthusiasm for the expanded collaboration with Phelps, stating, “We are really pleased with how positively received the partnership with Ryan Seacrest at Chumba Casino was, and are equally excited about working with Mr. Phelps again in a greater capacity to the GP Celebrity Challenge.”
Johnson added, “Mr. Phelps is not only an exceptional athlete and poker player, but he brings this great energy and aligns with the Global Poker brand incredibly well. He already has a strong following, and we expect this partnership to add to that, truly taking the Global Poker brand from strength to strength.”
This expanded partnership promises to deliver exciting new experiences to Global Poker’s growing community, further cementing its position in the online social poker space.
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