Hard Rock Casino Rockford had a grand opening ceremony on August 29 at 3 p.m. local time to formally welcome the public. For the Rockford community, the event was historic since it introduced a much-anticipated entertainment venue.
Rockford native and guitarist for Cheap Trick Rick Nielsen, Illinois Governor JB Pritzker, COO of Hard Rock International Jon Lucas, point guard Fred VanVleet of the Houston Rockets, and Seminole Tribe of Florida Council Members were among the star-studded attendees at the ceremony. The event commemorated the end of years of work and cooperation.
Geno Iafrate, President of Hard Rock Casino Rockford, expressed his excitement about the launch, stating, “It’s an incredible feeling to finally welcome guests to Hard Rock Casino Rockford. The opening of this incredible entertainment powerhouse is the culmination of hard work, dedication and a shared vision. We’ve worked tirelessly to bring this world-class facility to life, and we’re excited to offer guests a one-of-a-kind entertainment experience right here in Rockford.”
A Spectacular Celebration
The grand opening celebration was filled with memorable moments. The event included a dazzling pyrotechnics display, a guitar performance by Rick Nielsen, and a rendition of the national anthem by Chicago Blackhawks singer Jim Cornelison. A special tribute honored 10 World War II veterans, each over 100 years old, adding a touch of reverence to the festivities. The celebration concluded with Hard Rock’s iconic “guitar smash,” symbolizing the start of a new chapter for the city.
Rockford Mayor Tom McNamara highlighted the significance of the event, saying, “Rockford is celebrating a huge win today with the opening of the long-awaited and much-desired casino. Hard Rock delivered on every promise from its initial bid nearly five years ago to the opening of its temporary location and its commitment to the Rockford community. As the doors to the permanent casino open, I’m thrilled to welcome our residents and visitors to this incredible facility full of world-class gaming, dining, and entertainment.”
The Hard Rock Casino Rockford complex boasts nearly 1,300 slot machines, 50 live table games, including poker, a sportsbook, and a 1,600-seat Hard Rock Live entertainment venue. This state-of-the-art facility is set to become a major attraction in Rockford, offering visitors an unparalleled entertainment experience.
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