Endeavor recently disclosed its intention to sell off its sports data and technology assets during a Q2 2024 conference call. IMG Arena and OpenBet, which were listed as terminated activities in the company’s most recent earnings report, are now being marketed.
The sale of these assets by Endeavor comes after the company announced in April 2024 that it would be taking Silver Lake private for $13 billion. The main business operations of Endeavor and its ownership of TKO Group Holdings will not be a part of this deal, which is expected to finalize in the first quarter of 2025. “TKO and PBR benefited from strong consumer demand and engagement during the quarter, and we continued to drive growth in our representation segment,” Ari Emanuel, CEO of Endeavor, stated.
The company initially acquired OpenBet in 2022. The deal was valued at $1.2 billion but concluded at $800 million. IMG Arena, known for its sports data services, is another asset up for sale. Endeavor aims to streamline its portfolio as part of the broader transaction with Silver Lake.
Operational Continuity Amid Transition
Until any sales are finalized, both IMG Arena and OpenBet will continue to operate as usual. This approach ensures minimal disruption to their ongoing operations. Despite Endeavor’s focus on asset divestment, the company reported significant financial growth. For Q2 2024, Endeavor’s revenue surged to $1.75 billion, a 34.1% increase from the previous year. However, the company recorded a net loss of $253.8 million, which included $408.9 million related to discontinued operations.
The planned sale of IMG Arena and OpenBet aligns with Endeavor’s strategy to concentrate on core business areas and prepare for the impending take-private deal. As the company moves forward, it remains committed to delivering value to its clients and partners, while also navigating this significant transition.
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