Scientific Games has broadened its SG Content Hub Partner Program through a new alliance with Inspired Entertainment. This collaboration will integrate Inspired’s portfolio of realistic virtual sports into Scientific Games’ iLottery services.
Brooks Pierce, President and CEO of Inspired Entertainment, expressed enthusiasm about the deal: “Joining the SG Content Hub was a strategic step forward in our overall game plan to broaden the global reach of our exciting virtual sports content. We’re thrilled to bring the virtual sports experience to iLottery players globally through this partnership.”
Inspired Entertainment has spent over two decades developing technology to simulate real sports betting, with events lasting approximately 90 seconds. This extensive experience ensures a high-quality, engaging virtual sports experience for players.
Strengthening Global Sports Betting Services
The collaboration is not limited to virtual sports. Scientific Games also works with Inspired on its sports betting aggregator, which serves the company’s sports betting clientele worldwide. Steve Hickson, VP of Digital Games at Scientific Games, remarked, “We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship. Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”
150 lotteries in 50 countries receive a wide range of services from Scientific Games, including technology, analytics, and retail and digital games. Their continuous endeavor to expand their global products and serve a wide spectrum of lottery players includes this most recent agreement.
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