To improve its sports betting operations in Nevada and Colorado, IGT has tightened its partnership with Monarch Casino & Resort. Through this relationship, IGT’s presence in these states is increased through a new technology and services agreement.
The retail and mobile sports betting offerings at Atlantis Casino Resort Spa in Reno, Nevada, and Monarch Casino Resort Spa in Black Hawk, Colorado, will be powered by IGT PlaySports. The firms are launching two new mobile sportsbook applications as part of this agreement: BetMonarch – Colorado and Atlantis NV Sports, both of which make use of IGT PlaySports technology.
Steve Mikkelson, Corporate Director of Race and Sports at Monarch Casino & Resort, expressed enthusiasm about offering enhanced sports betting options to their patrons. He stated, “We’re excited to introduce Atlantis and Monarch Black Hawk patrons to elevated sports betting entertainment via our new IGT PlaySports-powered retail and mobile sportsbooks. IGT PlaySports’ technology stack is widely known as one of the most versatile B2B sports betting technology stacks in the US, and we believe we now have the ideal sports betting offering to drive incremental player engagement and value at both of our award-winning properties.”
Mutual Excitement and Future Prospects
Joe Bertolone, SVP of Sports Betting at IGT, also shared the company’s excitement about the growing partnership with Monarch. He commented, “IGT PlaySports is delighted to partner with Monarch in the modernization of their sports betting offerings in Nevada and Colorado. We look forward to helping them attract new players and deliver world-class retail and mobile sports betting that is aligned with local market opportunities and player preferences.”
This strategic move aims to attract new players and enhance the overall sports betting experience, reflecting the shared vision of both companies to deliver exceptional gaming entertainment.
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