Inspired Entertainment and BetMGM have introduced MGM Bonus City to Michigan, marking the latest phase in their collaborative venture. This new game, which began in New Jersey in October 2023, is now exclusively available at BetMGM Casino in Michigan.
The game integrates advanced technology, blending CGI, green screen effects, and live dealer footage. Oliver Bartlett, VP of Gaming Product and Content at BetMGM, highlighted the game’s unique features: “MGM Bonus City is an immersive experience for players and Inspired did a fantastic job combining virtual and live elements.” Players spin a large wheel with eight possible outcomes, including four bonus rounds themed around iconic MGM properties in Las Vegas. During each spin, a random multiplier can increase the player’s winnings.
Brooks Pierce, President and CEO of Inspired Entertainment, expressed enthusiasm about the launch, stating, “We are thrilled to introduce MGM Bonus City in Michigan, enhancing our partnership with BetMGM. This game embodies the fusion of cutting-edge technology, engaging gameplay, and robust branding opportunities, setting a new standard for the iGaming experience.” By combining live dealer components with dynamic virtual environments, the game promises a truly distinctive gaming experience.
Commitment to Responsible Gaming
BetMGM has integrated GameSense into MGM Bonus City, offering players direct access to responsible gaming tools. This initiative underscores BetMGM’s dedication to promoting safe and responsible gaming practices.
In conjunction with the game’s release, BetMGM announced its financial results for the first half of 2024. The company reported a 6% increase in revenue, reaching $1 billion. However, it also faced an EBITDA loss of $123 million for the same period. Despite these financial challenges, the launch of MGM Bonus City reflects BetMGM’s strategic efforts to enhance its gaming offerings and expand its presence in various states as regulations evolve.
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